What
is an otaku?
In modern Japanese slang, the term otaku
refers to a fan of any particular theme, topic, or hobby. Common uses are anime
otaku (a fan of anime), cos-play otaku and manga otaku (a fan of Japanese comic
books), pasokon otaku (personal computer geeks), gemu otaku (fans playing video
games), and wota e (pronounced ‘ota’, previously referred to as “idol otaku’)
that are extreme fans of idols, i.e. heavily promoted singing girls. There are
also tetsudo otaku or denshamania (railfans) or gunji otaku (military geeks).
Japanese people use this word in a non
favorable, negative connotation, which is to describe someone in an offensive
way as weird, antisocial and obsessed, so most Japanese would consider it
undesirable to be described as “otaku” in a serious fashion; many even consider
it to be a genuine insult. The closest translation for otaku in English would
be ‘nerd’ or ‘geek’.
Otaku Phenomenon
What makes otaku a new phenomenon? What
makes otaku obsessiveness different from other obsessive forms of collecting
hobbies? The few common denominators are that otaku are teens or twens, mostly boys
who usually wear jeans, T–shirt and sneakers, which might not sound very
differentiating as a characteristic but in the fashion–crazy Japan that is a
distinction in itself. They despise physical contact and love media, technical
communication, and the realm of reproduction and simulation in general.
They are enthusiastic collectors and
manipulators of useless artifacts and in formation. They are an underground,
but they are not opposed to the system. They change, manipulate, and subvert
ready–made products but at the same time they are the apotheosis of consumerism
and an ideal workforce for contemporary Japanese capitalism. They are the
children of the media. (Grassmuck 1990)
The otaku new history begins in 1970 as
an underground subculture, and the begging of the change in usage first came
about among collectors of anime pictures. The expansion of the otaku population
and its varieties can only be related to the expansion of the mediated world,
the varieties of communication channels, as well as the new ways of information
distribution.
Certainly, the background of the otaku
phenomenon involves a number of factors, but the decisive element are new media
and media usages permitting a different access to the world.
Otakudoms
If we look at the Internet as a society,
fandoms will be one of the most peculiar social groups existing within this
society. People virtually gathering around certain, at the same extent, virtual
(in most of the cases) subject, exploiting it in various aspects.
Otakudoms, or more specifically anime and
manga fandoms are one of the most enthusiastic and fruitful on–line fangroups.
In this context we can see an entirely different picture of an otaku. Usually
shy and unsociable otaku are showing great creative potential when they
communicate with their group.
Having in mind that, to a large extent,
they are created by the media, their real dwelling and acting is always related
to one. When we add to this the information fetishism and addictiveness, otaku
in the new media environment are acting as superconductors transmitting the
data (naturally it is always connected with their interests) all around the net
to their fellow otaku with unthinkable speed and diverse output.
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